Late last week, drama ensued. On Friday around noon, suddenly, the very popular digital payments platform, Paytm disappeared from the Google Play Store for Android phones, at least in India. Not that it meant that existing Paytm users couldn’t use the app anymore (because they could) and neither did it mean that transactions stopped (because they didn’t). All it meant was that you couldn’t update the Paytm app or you couldn’t download it again (but who doesn’t have Paytm on their phone already?). But it did point at something which was worrying on a larger scale. What was wrong with the Paytm app that warranted such a move by Google? Both companies have their own side of the story to share. It turns out Google classified some cashback and scratch card offers that Paytm was offering users ahead of the much awaited IPL 2020 T20 cricket season, as gambling and sports betting. But it clearly isn’t as black and white as it is being made out to be.

Melbet Cricket Betting Site using and accept PayTM. Melbet Cricket Betting Site is not one of many bookmakers who use and accept PayTM. Melbet is a young and fast-growing betting company. Melbet offers the entire market for online sports betting on cricket, kabaddi, football, tennis and other sports. Easy-to-use and fast adapted website and mobile application allow you to fully enjoy real online betting. UPI ids are provided by banks in India, or multiple wallets such as PhonePe, PayTm and Google Pay. Read on to know more about PhonePe, why do we think you can use it for depositing money in an online casino or online sportsbook and the casino sites that accept PhonePe.

In a statement shared with News18 this morning, Google India says, “Offering cashbacks and vouchers alone do not constitute a violation of our Google Play gambling policies. Last week we reiterated our Play Store gambling policies. Our policies don’t allow online casinos or support any unregulated gambling apps that facilitate sports betting, including daily fantasy sports in India.” Google India confirms that the policies are enforced to ensure a safe and secure experience for consumers. “n the case of repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts. Our policies are applied and enforced on all developers consistently,” they add.

Paytm says that the first communication they received from Google stated that the Paytm app was being delisted from the Play Store in India. The apparent issues that were highlighted included UPI cashbacks and the scratch card campaign that Paytm was running at the time, ahead of the start of the IPL 2020 T20 cricket extravaganza. Paytm confirms that Google did not give them a chance to respond, as is usually the norm. “This was the first time that Google was sending us a notification regarding our UPI cashback & scratch cards campaign. Contrary to accepted practice, we were not given any opportunity to respond to their concerns or put forth our views,” says Paytm in an official statement. They also add, “We maintain that our cashback campaign was within guidelines, as well as all laws of the land. We did not break any rules and there was no violation. It is not related to gambling in any manner whatsoever.”

A quick glance through the global Google Play Store policies, specifically tackling what it calls “Ads for Gambling or Real-Money Games, Contests, and Tournaments within Play-distributed Apps”, the company states that advertising gambling, real-money games, contests and tournaments are allowed if the local laws of the location allow it. Also, the ads must not be displayed to users below the age of 18 years and the app must also not be enrolled for the Designed for Families program. At this time, it isn’t clear if Paytm has enrolled for this program.

A quick surf through the Google Play Store listings in India seem to tell their own tale of confusion. A simple search for “fantasy cricket” on the Play Store for Android phones lists apps including Fantasy Cricket, CricPlay - India's first Free Fantasy Cricket Game, Team11Fantasy - Free Fantasy Cricket and more. Even if these apps aren't always enabling transactions or fantasy league gameplay, they are surely advertising such activities. Interesting to note though that Dream11, which is the title sponsor for this year’s IPL 2020 tournament and Mobile Premier League, or MPL which is the principal sponsor for the Kolkata Night Riders have Android apps, but they offer direct links to download and complete steps on how to sideload apps on Android devices—and not via the official Google Play Store.

You may not exactly be surprised to know that Google Pay in India was also attempting to cash in on the excitement ahead of the return of cricket, with the IPL 2020. Google Pay was running its own “Tez Shots” campaign with rewards of up to Rs 1 lakh—and they would earn rewards based on scores for different services they use on Google Pay. Google Pay rivals Paytm in the digital payments space in India. It is not clear if Google has a different set of policy guidelines for its own apps, or whether Google has different filters in place for age demographic and location regarding content that is shown to users on its apps.

Paytm also points out that Google India has raised an issue of breach of policy in the past as well when Paytm advertised its own subsidiary, Paytm Games, on the app. Yet, Google India did not have any problem when Paytm Games was advertised using paid promotions on the YouTube platform.

In June, research and strategy firm Zinnov had released data which suggested that Paytm has 39 million daily active users (DAU) in the country, while Google Pay logs in with around 19 million DAU.

Melbet is one of the fastest growing online gambling sites, which is already quite popular among the Indian gamblers. Since the online gambling industry is already seeing a lot of growth in the country, it is encouraging the operators to come up with different strategies to attract the Indian crowd to their platforms. And, Melbet, the popular cricket betting site has come up with one of the unique strategies that not many operators have used in India till now. The website has now adopted PayTM as one of their payment methods, which is one of the most used options in the country.

Melbet is a new gambling venture in the Indian market, which is gaining a lot of attention due to its contribution to sports betting on kabaddi, cricket, tennis, football and various other sports. This gambling firm features a fast, simple and easy-to-use website that allows the players to reach their destination easily. Besides, the firm also boasts of a mobile application that makes the entire gambling experience quite smoother and allows you to enjoy easy online betting on the desired sports. In addition to the efficient gambling website and mobile application, PayTM as a payment method is not less than the cherry on the top.

How to Get Registered and Use PayTM at Melbet?

The registration and account verification at Melbet using Paytm is quite simple. The players are required to click on the ‘Registration’ button, highlighted at the header of the homepage of the website. On clicking the registration button, the players come across a range of registration methods available at the site, which include:

• One-click
• Email
• Phone
• Messengers and Social Networking Platforms

The players can opt for any convenient option. Then the website will ask them to fill in the information in the credentials, such as Country and the currency. Then, the players have to select a 100% sports bonus on their first deposit. While creating the account, the players can enter the promo code if they have any. Once done, click on ‘Register’ button to establish the account with the site.

Once a MELbet account is created, the players are provided with the account ID and password to use it.

Then the players can proceed with filling the personal information like First and Last name, contact details, Date of Birth, Permanent Residence Address, National Identity Card to complete their personal profile at the site.

Note: The players should fill-in all the details in the account and complete their profile, in order to successfully receive their first deposit bonus. When the profile is completed, the bonus will be credited automatically to their user account after the first deposit.

How to deposit funds to the Melbet account using Paytm?

If the players opt Paytm as their payment method for monetary transactions like fund deposit to their Melbet account, mentioned below are the steps to be performed.

• Click the ‘Deposit’ button.
• Some recommended methods mentioned in the payment window will display.
• Click on the ‘Types of Payment System’ tab on the payment page, and the long list of payment methods will be reflected on the page to the players.
• Select the payment method as Paytm.
• Fill in the required information, numbers and deposit amount.
• Click the ‘Confirm’ button.
• The request for a fund deposit will be activated instantly, and the players will be entitled to get a welcome bonus of 100% maximum up to INR 80,000.
• The minimum deposit amount should be INR 500

Note: The details and steps are different for the different payment options.

How adopting PayTM as a Payment Method Can Be the Best Bet For Melbet India?

Before we describe how PayTM can be the best bet for MelBet, it is important to throw lights on the history and facts about this e-wallet.

PayTM, owned by One97 communications is one of the most popular digital payment platforms in India. This e-commerce payment system was founded in August 2010 by Vijay Shekhar Sharma. Even though this payment has been around for a while not many Indians were aware of its mechanics until demonetization was announced in India in November 2016. The demonetization forced the citizens to route towards digital payment methods, such as Net Banking, Phone Banking, and digital payment methods. Lack of cash during the phase popularized these online payment options, and people started using online transactions on a much bigger scale. It was a digital revolution for India and the Indians.

It is during the demonetization phase when PayTM, which was the most heard digital wallet, picked the pulse and started breathing a new life. It received 130 million new users during those three months, which continued to grow even after that complex phase was over. The continuous growth and popularity of this payment method justified the convenience of payment it provides. By FY2019 PayTM had 450 million total users. With average numbers of 5 million daily transactions, PayTM has a very wide reach in India.

Cricket Betting Using Paytm Customer Care

With such a huge span across the country, the association of Melbet with PayTM completely describes the benefits it can reap in the long run. Since, the convenience of paying is one of the biggest factors most players look for in a platform, incorporation of this most commonly used digital wallet will certainly make a big difference, in terms of players’ visits to the platform, which ultimately will be reflected in the revenue.

Cricket Betting Sites With Paytm

More About Melbet India Cricket Betting

Cricket Betting With Paytm

The official website of Melbet India features an interesting section – Live Sports Betting Feature, where the gamblers can place bets on the live events. In this section, the odds are upgraded in real-time depending on the events transpiring during the gameplay. Alongside the classic cash-out option, the gamblers can place a one-click bet, where the gamblers can stake their real money at the appropriate time and cash out with the benefit and perks. There is also a statistics option on the website which boosts winning odds while allowing the players to decide the right bets for them during the live gaming event.